Ferrum Technology Services Blog

Internet commerce has created a vast market for digital payment. With Near Field Communication (NFC) built into almost every smartphone, some of the major financial services companies in the world have created mobile payment platforms that they have advertised as being a fast and secure option for consumers who want to use their smartphones to make retail payments. While this technology has been around for a few years now, not many people utilize it frequently. Here are four reasons mobile payment hasn’t taken off.

The Internet has become an extremely efficient shopping tool for consumers. Nearly all available products can be found quickly and easily online. Traditionally, when shoppers settle on what they'd like to purchase, they charge their credit cards, but a new school of digital payment has provided a more secure alternative. How will this affect your business?

At this point, mobile technology use is more than just another trend; it's ingrained into almost every facet of our culture. In fact, the majority of adults in the United States not only carry cell phones, but 56% of all American adults carry smartphones. If you haven't tapped into the potential of mobile marketing, your company is missing out!