Ferrum Technology Services Blog

Running a business isn’t a cakewalk, no matter what it is. Sometimes, as a mental exercise, I like to try to think about some of the simplest business models in my head, and then explore just how many complications I can come up with that prove this theory.

As a technology, social media has been a revelation for individuals and businesses, alike. From a technology management perspective, it also has produced a lot of wasted man-hours over that time. Today, we will look at the pros and cons of social media for the small and medium-sized business, and how to get so the use of it is a net-positive position for your company.

If you’re the CEO of a mass media organization, you should know intimately well how brutal a hacking attack could be for your reputation. This happened to Tim Armstrong, the CEO of AOL. His Twitter account was posting 20 spam-filled tweets every second. As you can imagine, this is a problem for any business that wants to take itself seriously.

There are countless threats out there that can mean danger for your business, but one of the most innovative to date utilizes a malicious Twitter account to administer commands to a botnet made up of infected Android devices. In fact, this is widely considered the first threat to actively use a social network in this manner, making it a wake-up call for security professionals and social media users alike.

It's no secret that social media has become an integral part of any business' marketing strategy. Twitter, being one of the top social media outlets, should certainly not be avoided. There is much potential to be unlocked by your business by using Twitter.